Ditch those unwanted brassy/yellow tones with Joico’s instant color-neutralizing Color Balance Purple Shampoo that re-strengthens and protects hair.
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Controls static
- Gently cleanses hair
- Neutralizes unwanted yellow and warm tones
- Boosts shine and controls static
Direction of use
Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.